# EchoDepth Sport

> Emotional decision intelligence for elite athletes. Players complete a short, voluntary, player-initiated check-in; EchoDepth Sport analyses it using the Facial Action Coding System (FACS) — 44 facial Action Units — and VAD (Valence, Arousal, Dominance) modelling, measured against each player's own baseline. Welfare, medical and coaching staff see when a player is struggling before it affects performance, without wearables. Built for football, rugby and cricket.
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> Deployment differs by market: in EU deployments EchoDepth does not infer emotions (EU AI Act Article 5(1)(f)) and reports self-reported readiness plus fatigue and delivery signals against a personal baseline.
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> Founded by Jonathan Prescott (IoD Director of the Year Wales 2024, MBA Bayes Business School). Parent company Cavefish Ltd (Companies House 15127122), Cardiff, Wales. ICO registered ZB915633. Last updated: 2026-09-23.

## Pages

- [Homepage](https://echodepthsports.com/): Player emotional state from a short voluntary check-in analysed across 44 facial Action Units. No wearables — know when players are struggling before it affects performance
- [Platform](https://echodepthsports.com/platform/): Real-time emotional and physiological intelligence across 44 FACS Action Units. Modules: Player Wellbeing (voluntary check-in against a personal 30-day baseline), Coach Communications, Concussion Protocol support
- [How It Works](https://echodepthsports.com/how-it-works/): Voluntary player check-in analysed through 44 FACS Action Units and VAD emotional modelling, compared against each player's own baseline
- [The Science](https://echodepthsports.com/the-science/): Peer-reviewed FACS methodology (Ekman & Friesen 1978), cited over 10,000 times; VAD emotional modelling
- [Pricing](https://echodepthsports.com/pricing/): Bespoke — structured around sport, squad size and workflow integration. First Team, Academy and Full Club deployments
- [Contact](https://echodepthsports.com/contact/): Book an enterprise demo or discuss deployment
- [About](https://echodepthsports.com/about/): Built by Cavefish in Cardiff, Wales. Founded by Jonathan Prescott — former Director of Digital at The Royal Mint, MBA Bayes Business School, IoD Director of the Year Wales 2024, ECSO Cyber Solution Days Winner 2024. Author of "The Decision Intelligence Brief" and "Executive Decision Making"

## Regions

EchoDepth Sport is configured differently in each market because the governing law differs. Regional pages state the applicable statute, the lawful basis, data residency and the hard limits accepted in that jurisdiction.

- [United Kingdom](https://echodepthsports.com/uk/): Voluntary player check-in measuring readiness, training load and recovery against each athlete's own baseline. UK GDPR and Data Protection Act 2018, ICO registered ZB915633, UK data residency, Art. 6(1)(a) + Art. 9(2)(a) explicit consent. ICO Age Appropriate Design Code governs under-18 academy deployments.
- [European Union](https://echodepthsports.com/eu/): Operates under the EU AI Act, Regulation (EU) 2024/1689. Article 5(1)(f) prohibits inferring the emotions of a natural person in the workplace, and consent does not lift it. EchoDepth does not infer emotions in EU deployments — player-initiated check-in, self-reported readiness plus fatigue and delivery signals against a personal baseline. GDPR Art. 9(2)(a) explicit consent, EEA data residency.
- [United States](https://echodepthsports.com/usa/): Athlete readiness and load monitoring for pro and collegiate programs under a state-by-state privacy landscape — Illinois BIPA, Texas CUBI, Washington My Health My Data, CCPA/CPRA, FERPA for NCAA. Player-initiated, never used in contract or roster decisions. US data residency.
- [Australia](https://echodepthsports.com/australia/): Self-reported readiness plus load and recovery against each athlete's own baseline for AFL, NRL, A-Leagues and Cricket Australia. Privacy Act 1988 (Cth) and the APPs; consent before collecting health or biometric information; Australian data residency by default.

## Solutions

- [Football](https://echodepthsports.com/football/): Premier League, EFL and academies — real-time player emotional state across 44 Action Units, player and academy welfare
- [Rugby](https://echodepthsports.com/rugby/): Premiership Rugby, RFU and international squads — emotional state monitoring and concussion protocol support
- [Cricket](https://echodepthsports.com/cricket/): County and international squads — wellbeing monitoring, pressure response, voluntary check-in on long tours

## Use Cases

- [Player Wellbeing](https://echodepthsports.com/player-wellbeing/): Wellbeing monitoring from regular voluntary check-ins — detecting distress, fatigue and disengagement early
- [Manager Delivery Review](https://echodepthsports.com/manager-intelligence/): A manager reviews the delivery of their own press conferences and team talks, at their own request; results held by the manager
- [Coach Communications](https://echodepthsports.com/coach-communications/): Emotional readouts as plain-language intelligence briefs, including pre-half-time summaries
- [Performance Optimisation](https://echodepthsports.com/performance-optimisation/): Peak emotional state, motivational patterns, timing of coaching interventions
- [Academy Development](https://echodepthsports.com/academy-development/): Regular, objective welfare monitoring through voluntary check-ins for academy duty-of-care obligations
- [Concussion Protocol](https://echodepthsports.com/concussion-protocol/): Objective baseline, post-impact delta analysis and return-to-play readiness tracking

## Resources

- [Watch](https://echodepthsports.com/watch/): Platform demos, manager emotional analysis breakdowns, sport science explainers
- [Case Studies](https://echodepthsports.com/case-studies/): Premier League academy (welfare intervention timing +34%), Premiership Rugby (2.1x welfare issue detection), County Cricket touring (unreported concerns −67%)
- [Research](https://echodepthsports.com/research/): Evidence base including Ekman & Friesen FACS manual (DOI:10.1037/t27734-000), BP4D+ (DOI:10.1109/TPAMI.2015.2507367), VAD emotional modelling (DOI:10.1109/T-AFFC.2011.15)
- [Methodology](https://echodepthsports.com/methodology/): Technical documentation for FACS-based emotion detection — Action Unit analysis and VAD score derivation
- [Compare](https://echodepthsports.com/compare/): EchoDepth Sport vs Catapult, GoVox and wearables; self-reported surveys vs objective facial analysis

## Optional

- [Full page index](https://echodepthsports.com/llms-full.txt): Complete sitemap with all pages